Building Local SEO Outside The Core Location

Introduction

If a business wishes to target customers from a particular area, it should use local SEO. But if your business has more than one office or wants to expand, making your site visible in other places through local SEO becomes necessary. It involves finding new areas for your business and setting up a presence in places where you don’t have stores. Here, we will explore ideas for local SEO outside the main area, so your business can be seen in more places.

What Is Local SEO?

Local SEO means taking steps to have your business website appear higher in local searches from your target audience. The main goal is to show your business when people search for nearby products or services. To give an example, if someone types “best pizza near me,” local SEO will increase the chances of your pizza restaurant coming up as a top result on Google.

To do local SEO, you should optimize Google My Business, build up local citations and collect positive feedback from clients. Because of these, your local search position affects how many people visit your business, call or visit your website and make purchases.

How Local SEO Works?

Local SEO works to improve your digital visibility to local people. Let me explain how the process goes:

Google Business Profile

It matters greatly in local SEO. If your GMB profile is completed properly, your business will show up both on Google Maps and in local search.

Local Citations

If someone mentions your company online in a directory or in a local business list, this is called a citation. When you have citations from respected sites, your local ranking in searches tends to improve.

Local Reviews

The reviews that a business gets, mainly on Google, have an impact on their position in local search. Getting good feedback increases your website’s ranking and helps people believe in your brand.

Location-Specific Content

Content made for each place you work in can bring in customers from the surrounding area. Writing blog articles, conducting case studies and making site pages for each location can greatly help.

Mobile Optimization

Since a lot of people use their mobile phones for local searches, it is necessary for your website to be both mobile-friendly and quick to load.

Building Local SEO Outside Your Core Location

Although it can be hard to focus on local SEO in other places, using the right approaches can still make it work. To get started, use these suggestions.

Target Specific Local Keywords

As you grow in different regions, using regional keywords should be your priority. Try to add location to the keywords instead of keeping them general, for example, like “best pizza in new city.” As a result, you can attract people searching from the extra places.

When you serve in Chicago and Miami, it’s best to mention “top pizza in Chicago” and “best pizza in Miami” in your content. As a result, your company will appear in the proper location for your clients to see.

Create Location-Specific Landing Pages

A great way to target several locations is by designing special landing pages for each area. The pages should be made to meet the interests and needs of the users near that area. Provide information about your local area, let customers review you and add local keywords to the page for better results in SERPs.

For every landing page, put in a title tag and a meta description using local keywords. You should also add local information to every page by including an address, a local phone number and a map.

Optimize Google My Business for Multiple Locations

If you own more than one business spot, you should make separate Google My Business listings for every location. Because of this, your business will appear in search engines for every location it serves. Keep your GMB profile accurate for every office by entering the right address, operating hours and contact options.

It is also possible for businesses to add many locations to just one Google account. Doing this allows you to handle all your ads at the same place, keeping things the same for customers.

Build Local Citations for New Locations

Having lots of local citations is very important for local SEO. Better rankings on Google will come if you receive links from reputable local sites. Whenever you open a business in a new town or city, enter your business information into the local directories.

Ensure that your name, address and phone numbers are always uniform across every listing you have. Having one brand across all your pages tells search engines your business is reliable.

Look for Reviews from Local People for Each Spot

As explained above, local reviews play an important role in how your business shows up in local search results. Reviews should be collected for every new location you operate in after expanding outside your main one.

Invite customers who are satisfied from different places to post their reviews online on review sites and Google. This is how a business can gain the trust of new customers.

Leverage Local Partnerships and Influencers

Working with neighborhood-based influencers or several businesses lets you reach customers in unfamiliar places. If you work with other local firms or sponsor community get-togethers, you can become better known and earn local backlinks which plays an important role in SEO.

Local SEO for Multiple Locations: Challenges and Solutions

Doing local SEO beyond your main location is more complicated.

Shops with Similar Design

While it may take a lot of time to keep your business info the same on all listings, it is necessary for your business to flourish.

Competition

Moving into new places will require competing against different businesses. You have to know what local websites are doing with SEO and design your strategy accordingly to stay in front.

Dealing with a Group of Listings

Having to handle several Google My Business listings and local citations can be very difficult. In addition, using Moz Local or Yext ensures the completion of this process is quicker and more efficient.

Although these difficulties exist, growing your business by doing local SEO in different communities is still very important. If you follow the proper steps, you will effectively hit new places and broaden your audience.

Conclusion

If a business hopes to reach customers in various locations digitally, it should focus on local SEO elsewhere as well. Taking care of targeted local search terms, designing specific landing pages for each area, optimizing your business’s My Business profile and getting local reviews can help you enter and excel in different regions.

Multisyn is experienced in boosting local SEO for multiple locations, so companies in many areas can improve their competitiveness and get noticed by customers. Contact us now to see how we can assist you in boosting your visibility and rising in local search results.